Social Media

Social Media Marketing

Social Media offers your organization new opportunities to reach and connect to your customers. However, organizations struggle to select the right websites and to implement Social Media in their day to day activities. ScanYours analyses your target group and your sector of industry which gives you an indebt insight in the Social Media activities in your Branch. We make sure you are present on the most relevant websites; we structure your Social Media activities, and create a network of hard to reach customers. Furthermore, we provide tools to monitor the online activity around your brand.

The results of Social Media Marketing

• Communicate and publish directly to your customers with the use of social networks, communities, blogs, microblogs, online video, photos, and multimedia websites. 
• Improve the (online) reputation and presence of your brand, organization or website.
• Use multimedia (video/photo/audio) to reach your customer in a different way.
• Reach a young and mobile generation who spend less time on traditional media such as radio and television.
• Get insight in the online activity around your brand.

We provide the following activities

• Online target group research
• Optimize the level of presence on Social Media websites
•           Social Networks such as Facebook and Orkut
•           Community research
•           Blogging, having your own company blog or through the use of Social Media sites
•           Micro Blogging like Twitter
•           Multimedia (photo/video/audio)
•           Live casting/Podcasting
• Monitor the online activities around your brand and control your online reputation

Why ScanYours?

An increased number of consultancy companies provide Social Media services but set the wrong goals for their customers. ScanYours takes a strategic approach and sees Social Media as a mean instead of a goal. This approach makes sure your activities are in line with your expectations and that long term goals are met and sustained. ScanYours creates a solid foundation in which Social Media becomes a part of your daily business.

We take the following steps for implementing and executing Social Media Marketing

1. Strategy
          a. Set goals
          b. Market research
          c. Tools and platforms
          d. Content management
          e. Integration and content planning
Result: Social Media Marketing plan
2. Lead-up work
          a. Produce and set-up content
          b. Create user accounts
          c. Set up support tools
          d. Organize social media use
Result: A functional Social Media landscape 
3. Implementation

          a. Publish content
          b. Interaction within and between channels and platforms
          c. Maintain interaction
          d. Communicate with users
Result: Social Media in your daily business
4. Optimization

          a. Data collection
          b. Data analysis
          c. Strategy optimization
          d. Adapt and improve goals 

Result: Optimization of your Social Media Marketing

Interested?

Please contact us directly. We can tell you all about Social Media.